NiShuiHan mobile game size: 1.70 GB Type: Role-Playing Scan to download directly Android download iOS download Recently, NetEase’s first open-world martial arts-themed game ‘NiShuiHan’ mobile game was announced, with Geely China Star becoming the chief植入 brand for the game’s public test. This signifies that the game’s official promotion of ‘profiting from metaverse advertising and reducing reliance on player recharges’ has officially become a reality.
The ‘NiShuiHan’ mobile game has repeatedly introduced itself to players as ‘not forcing recharges’ and ‘completely abandoning pay-to-win数值付费’, relying on appearance payments and pass systems to obtain part of the revenue, while the remaining difference will be made up through in-game advertising, using the metaverse to earn brand advertisers’ advertising fees as a profit model. In previous tests of the game, the revolutionary reform in gameplay content and the non-grinding, non-paying game model have indeed been confirmed. However, since the advertising system has not been officially applied, there are still many people who are skeptical about whether the ‘metaverse advertising’ model can make up for the game’s revenue gap. Geely China Star becoming the chief植入 brand for the ‘NiShuiHan’ mobile game public test has proven the possibility of this model with facts. As NetEase’s flagship game project, ‘NiShuiHan’ mobile game itself has some prototypes of ‘metaverse’. The production team wants to attract players into the game world with a variety of game content and excellent gameplay design, and then achieve a ‘traffic monetization’ effect through in-game advertising. This cross-domain collaboration is not a traditional ‘watch ads to skip levels’ and other low-level operations, but uses the game’s own immersion and appeal to make precise advertising placements from different angles without affecting the player’s gaming experience and without destroying the game atmosphere. According to the ‘NiShuiHan’ mobile game official, this ‘car and game collaboration’ with Geely China Star will be conducted by setting up a ‘Geely China Star virtual spokesperson’ in the game to interact with players, helping players understand new car information, make appointments for test drives, and receive exclusive car purchase subsidies for ‘NiShuiHan’ mobile game players. To ensure the seriousness of the game atmosphere and the integrity of the player experience, there will absolutely be no cars that do not match the era background in the game, nor will there be any car promotional system notifications. Of course, there will also be ‘absolutely no game content that requires car purchase to experience’. Geely China Star, which is trying out metaverse advertising for the first time, has also invested in exclusive car purchase benefits for ‘NiShuiHan’ mobile game players for this植入. According to the official disclosure, the benefits this time are quite substantial. Once the event is launched, ‘NiShuiHan’ mobile game players can receive them directly in the game.
