As the pandemic control measures are optimized, the tail end of 2022 is expected to be filled with a sense of recovery across various industries, ushering in a hopeful 2023. For workers, the past year may not have been easy, and as the new year approaches, there is increased attention on the job market and the development prospects of various industries. Recently, the director of the National Bureau of Statistics, Kang Yi, stated at a press conference held by the State Council Information Office that the scale of college graduates in 2023 is expected to exceed 11.
5 million, and the pressure of total employment remains, with structural contradictions still prominent. However, with the economic improvement and the expansion of employment demand, positions will correspondingly increase, and the employment situation in China is expected to improve overall in 2023. Firstly, the trend of recovery in production and daily life is evident, and the production and operation of enterprises of all sizes will gradually improve, contributing to the increase in labor demand across industries. Secondly, as travel becomes more convenient, the service industry will also emerge from its downturn, thereby stimulating employment in contact-intensive and gathering-intensive services. Thirdly, the government will continue to strengthen employment-first policies, reduce burdens, stabilize positions, and expand employment, increasing support for key groups, including college graduates. Lastly, the rapid development of new drivers will broaden the employment field, create new job opportunities, and enhance the quality of employment. In the context of a green light across industries, workers naturally need to pay attention to future development trends. To assess the prospects of an industry, one must look at the market demand for that industry. Zhaopin recently released the ‘China Enterprise Recruitment Salary Report’ for the third quarter of 2022, which shows that the financial investment, high-tech, and internet-related industries lead in average salary levels, with the gaming industry still ranking in the top ten despite experiencing a downturn. If the boom of the past two years led to artificially high average salaries and excessive input costs, causing the gaming industry to experience a cold winter in 2022, then the spring for the gaming sector may truly arrive in 2023. The recent Central Economic Work Conference indicated that efforts will be made to enhance the international competitiveness of internet platform economies and relax strict regulations on the internet. This implies that the gaming industry, as a relatively important channel for foreign exchange absorption, will see a relaxation of control policies in 2023. Furthermore, as productivity in various industries recovers, the disposable income of the gaming industry’s target customer base will increase, thereby driving steady growth in the gaming industry in the new year. According to Sensor Tower forecasts, the global mobile gaming market revenue is expected to return to a growth trajectory in 2023, and Newzoo also believes that the gaming market will have a promising outlook in the coming years, with an estimated revenue of $211. 2 billion by 2025.Facing such a favorable situation, many game companies have begun to bravely take steps to explore the way forward.
As one of Topgames’ partners, Guangzhou Zunyou has also begun to respond to the policy of expanding employment, open its doors, and actively attract talents. Game companies are generally relatively flat in management, and Guangzhou Zunyou is no exception. According to the feedback from employees of Guangzhou Zunyou, there are no formalistic meetings and overtime in the company, and interpersonal relationships are also relatively simple. Because in Guangzhou Zunyou, complexity can be simplified and efficient work and communication can be achieved. Rewarding the capable is also a promise that Guangzhou Zunyou has been fulfilling. Truly outstanding talents will definitely not be treated unfairly here, and employees who slack off at work will not be affirmed. Compared to other industries, game companies similar to Guangzhou Zunyou’s corporate culture will pay more attention to the professional ability of job seekers themselves to ensure a high standard of overall employee quality. The market is about to recover, the game industry will usher in new vitality, and all walks of life will also see new hopes. I wish all workers a smooth employment and unlimited prosperity in the Year of the Rabbit 2023!
