On December 15, 2024, the 2024 Duowan Entertainment Star Season, hosted by Duowan Network, came to a close at the Zhengzhou Sports Stadium. The four-day event featured three major competitions: the ‘Meng San Guo 2’ MPL Professional Team Invitational, the ‘Meng San Guo 2’ MPL All-Star Showdown, and the 6th Legion Marching Full-Server Conquest. Among them, the True Color Legion won the 2024 Legion Marching Full-Server Conquest – Peak Championship, and the Shi Yue team won the 2024 MPL Professional Team Invitational Championship! With the theme ‘Fearless Heart, Brave Forward’, the 2024 Duowan Entertainment Star Season continued the positive impact of esports entering Asia, presenting a thrilling esports feast in the cultural city of Zhengzhou.
The competition achieved dual enhancement in competitiveness and watchability, becoming a new starting point for Duowan Network after ‘Meng San Guo 2’ won the Hangzhou Asian Games. Guided by the spirit of esports, Duowan Network continues the philosophy of ‘Never Forget the Original Aspiration, Keep Moving Forward’, expanding the influence of Chinese-style esports through this esports carnival with diverse event settings and innovative competition stages.01 Diversified formats, setting a new benchmark for Chinese-style esports competitions. The year 2024 marks a comprehensive upgrade for the Duowan Entertainment Star Season, with the ‘Meng San Guo 2’ MPL team invitational representing the highest honor of the season, continuing and optimizing the competition format. To focus on team competition and enhance the intensity of the competition, the event introduced the ‘Double-Elimination Format for the Top Four’, where teams that lose two major matches first will be eliminated, losing their qualification to advance, adding more depth and strategic elements to the competition. On December 15, the 2024 ‘Meng San Guo 2’ MPL Professional Team Invitational welcomed the final match on the Star Season stage, where Shuguang emerged from the loser’s group and battled with Shi Yue in the final for three rounds. In the end, Shi Yue won three consecutive matches to claim the championship! Shi Yue won the MPL summer and autumn season championships and the Star Season Professional Team Invitational Championship in 2024, becoming the second team in the history of the ‘Meng San Guo 2’ professional league to win the annual professional grand slam after the legendary professional team ‘Zero Point’. In addition, the ‘Meng San Guo 2’ ‘Pride of the Masses’ Legion Marching Full-Server Conquest offline final, which had been absent for three years, returned to the entertainment star season stage, becoming a new highlight. Gathering top-legion teams from the full server for a comprehensive contest of strategy, team cooperation, and operational skills made the competition full of uncertainty and exciting twists. The Duowan Entertainment Star Season also continued the ‘MPL All-Star Performance Matchup Vote’ segment, allowing players not only to enjoy the confrontation of all-star players but also to decide the lineup of the all-star performance match through voting, deeply participating in the competition.
The 6th Legion’s Expedition Full-Server Championship · Peak Tournament champion – BenSe. In order to create a more convenient and diverse viewing experience, E-sports Entertainment Star Season by Electronic Soul Entertainment collaborates with major live streaming platforms such as Huya and Douyin for all-round live broadcasts. The event has achieved extensive dissemination across the entire network, attracting over a million Chinese-style e-sports enthusiasts to watch the competition through live streaming platforms. At the same time, free admission opportunities are provided offline to attract more audiences into the venue and comprehensively promote the popularization process of the event.
As a pioneer in the ‘e-sports + cultural tourism’ model, Electronic Soul Network has cooperated with Laojun Mountain as early as 2021 and created an ‘online + offline interaction’ model of ‘scenic area-tourism interaction’. In 2024, Electronic Soul Network has established in-depth cooperation with Wenzhou cultural tourism, strongly demonstrating the two-way empowerment effect of e-sports and cultural tourism.
In this year’s Entertainment Star Season, Electronic Soul Network has also brought the previously highly praised Wenzhou traditional cultural elements to the scene. The main stage’s large screen is connected to the team seats by a continuous mountain-shaped design. On both sides of the screen are two pictures with ancient charm: one is a full moon, bamboo shadows reflected in a pool, and the other is a hundred-foot-long waterfall with a long flow. Behind the team seats is an ink painting scroll that integrates game elements. The full moon, bamboo shadows, waterfalls, and ink are all traditional Chinese elements with profound connotations. Through the clever use of these elements, the main stage of this year’s Star Season has made new explorations in the offline integration of traditional culture and e-sports. Since its establishment in 2012, Electronic Soul Entertainment Star Season has been continuously held in cultural famous cities such as Beijing, Hangzhou, Zhengzhou, and Shijiazhuang. It has joined hands with local governments to jointly explore the integration path of traditional culture and modern e-sports. In Electronic Soul Network’s product ‘Dream of Three Kingdoms 2’, whether it is character design, map scenes, or plot stories and skill naming, they are all drawn from traditional culture and can evoke emotional resonance and cultural identity among Chinese people. Electronic Soul Network cleverly combines the popularity of e-sports with the profound heritage of traditional culture to help Chinese-style e-sports move towards a broader stage. Through e-sports, a new medium that young people are keen on, it gives new vitality to traditional culture and realizes its cross-circle dissemination. This is not only the core concept of this Entertainment Star Season but also the development direction that Electronic Soul Network has always adhered to. We are committed to using the power of e-sports to rejuvenate traditional culture and reach more young groups. Electronic Soul Network has always been committed to building a more complete and diversified Chinese-style e-sports ecosystem and has established partnerships with Jingdong Xingyu, BOE, Loctek, Huya live streaming platform, and E-Tourism Town.By organizing online and offline esports events and enriching derivative IPs, we have enhanced全民参与度与可玩性, significantly enriching the supply of esports content. This has provided esports enthusiasts with a broader platform for communication and has also given potential esports audiences more opportunities to understand and enter the esports world.
At the 19th Hangzhou Asian Games last year, Dian Hun Network’s product ‘Meng San Guo 2’ was officially included as an esports competition event. Six professional players who grew up from the ‘Meng San Guo 2’ MPL professional league formed the Chinese national esports team and successfully won the gold medal in this event. After the Asian Games, the attention to Chinese-style esports from all sectors of society continues to rise. As the ‘esports+’ model becomes increasingly diverse, Dian Hun Network has also increased its efforts in exploring and innovating traditional cultural elements. With a more open and inclusive attitude, embracing change, innovating in heritage, and developing in innovation, Dian Hun Network contributes its strength to the prosperity of Chinese esports. In the future, Dian Hun Network will seize the opportunities of the times with all its efforts, committed to improving competition levels, expanding social value, and deepening cooperation with urban culture and tourism. Through diversified platforms such as the Dian Hun Entertainment Star Season, with more exciting events and more innovative forms, we will promote the brilliance of Chinese traditional culture on the international stage, allowing the world to witness the unique charm of Chinese-style esports. Let us look forward to the next Dian Hun Entertainment Star Season together, witnessing the birth of more glory and splendor.
