On November 18, the ‘2024 Outstanding New Quality Productivity Enterprises and ESG Development Conference’ jointly guided by Yangcheng Evening News Group and Guangdong Federation of Industry and Commerce and hosted by Guangdong New Express Newspaper was held in Guangzhou. The conference focused on the theme of ‘Innovation, Benevolence, and Progressiveness’ and deeply discussed the progress and challenges of enterprises in promoting the ESG transformation process.
At the same time, enterprises and projects with outstanding performance in the ESG field were specially commended. Among them, the well-known domestic live streaming platform Douyu won the ‘New Quality Public Welfare Pioneer Award’ and is also the only winning enterprise for this award. Lin Bo, member of the editorial board of Guangdong New Express Newspaper and general manager of Guangdong New Express Media Co. , Ltd., said in his speech that New Express will continue to link the forces of all sectors, from helping the elderly and children, caring for orphans and helping the poor to promoting consumption, and effectively improve people’s living well-being. This goal is exactly the same as Douyu’s long-held public welfare spirit. This time, Douyu winning the ‘New Quality Public Welfare Pioneer Award’ is a high recognition of Douyu’s initiative to mobilize platform resources and bravely shoulder social responsibilities. As a diversified content ecosystem platform with a large number of domestic users and centered on games, Douyu not only pioneered the new model of ‘live streaming + public welfare’, but also continuously expands the boundaries of public welfare on this solid foundation. Relying on its strong live streaming platform advantages and the extensive influence of anchors, in recent years, Douyu has deeply engaged in multiple public welfare fields such as ecological protection, caring for the growth of teenagers, helping left-behind children, promoting the inheritance of intangible cultural heritage and helping rural revitalization. Through a series of fruitful public welfare activities, it actively fulfills social responsibilities and transmits positive values, showing the responsibility and role of a leading Internet enterprise. In July this year, Douyu and anchor Yushen went to Taijiang County, Guizhou Province for a four-day ‘2024 Yushen 6512 Love Education Public Welfare Activity’ and donated learning materials such as books and desks and chairs to local mountain primary schools. At the beginning of September, Douyu invited Qiancheng, a player of Shenzhen DYG e-sports team, to Yuzhong County, Gansu Province to participate in the ‘Embrace Rural Aesthetic Education Plan’ and create paintings with children, calling on the public to pay attention to rural aesthetic education. On September 8 of the same month, Douyu also participated as a caring enterprise in the 2024 ‘Guangzhou Love Accompanies · Mid-Autumn Festival Dream Realization Action’. Anchor Xiao Shujie rushed to Guangzhou as a caring volunteer to spend the festival with children in difficult situations, migrant children, left-behind children and their families and send Mid-Autumn Festival blessings to them. In addition to the New Express ‘New Quality Public Welfare Pioneer Award’, in September this year, Douyu also won the ‘China Business Journal Outstanding Case of Linkage of Youth Protection Mechanism’ award. The relevant person in charge of Douyu said: ‘Douyu is committed to building a healthy content ecosystem and transmitting positive energy.’We dedicate ourselves to public welfare with the intention of giving back to society and building a warm community together with partners of love.
In the future, Douyu remains committed to the path of philanthropy, deepening cooperation, and continuously innovating in public welfare projects. We will take practical actions to fulfill our social responsibilities and pass on love and hope.
