Heroic Gathering: Decisive Battle at the New ‘Jin Realm’!

Heroes unite for the ultimate showdown at the new ‘Jin Realm’! The 2024 NEST National E-Sports Championship and the Wuzhenshi E-Sports Festival will be ignited with passion from December 14th to 16th in the traditional Wuzhenshi district of Jinjiang, Quanzhou, Fujian Province! Hosted by the People’s Government of Jinjiang, and co-organized by the Jinjiang Municipal Bureau of Culture, Sports and Tourism, Fujian Jinjiang Cultural Tourism Group Co.


, Ltd., and Beijing Huaao E-Sports Media Co., Ltd., the event is themed around the new ‘Jin Realm’, integrating e-sports, culture, sports, tourism, entertainment, and consumption. It is a comprehensive activity with strong interactivity, multiple scenarios, and high stickiness, tailored to Jinjiang’s local characteristics, including the National E-Sports Championship, E-Sports Competition, and Heroes Conference, offering a spectacular competitive feast and interactive experience for e-sports enthusiasts, sports lovers, trendy young people, and family gatherings.


Prelude to the feast, explore in advance:


1. The cross-boundary integration of historical culture and e-sports passion


The climax of the 2024 NEST National E-Sports Championship will be grandly held in the traditional Wuzhenshi district of Jinjiang, Quanzhou, Fujian Province. The event spans three days, covering popular projects in the e-sports field and cutting-edge virtual sports projects, leading the trend of technology. Concurrently, the Wuzhenshi E-Sports Festival will make its debut, achieving an unprecedented cross-boundary integration of history and modernity, tradition and technology, in this Minnan ancient street with a profound heritage of over 1300 years. This is not only a carnival of electronic sports but also an immersive experience feast meticulously crafted for e-sports enthusiasts, blending Minnan characteristics with technology.


2. Diverse competitions, immersive viewing experience


The diverse competitive feast is about to unfold. During the three-day final, popular e-sports projects such as League of Legends, along with virtual cycling, virtual rowing, and simulated football, will make a splendid appearance. On the stage of the League of Legends semi-finals and finals, we will witness the clash of wisdom and courage, the peak of strategy and operation. The long-awaited new lineups of AL and LNG teams will make their debut and engage in a BO3 exhibition match, bringing the most surprising moments of this NEST; On the simulated football field, players will engage in fierce confrontations, showcasing the sparks of team coordination and tactical wisdom; On the virtual rowing and cycling tracks, competitors will interpret the true meaning of sportsmanship with extraordinary perseverance and tenacity, every moment filled with breath-taking competitive atmosphere and soul-stirring sensory effects, making us look forward to this passionate feast co-created by popular e-sports and virtual sports.



Immersive offline viewing experience. To enable more e-sports enthusiasts to experience the intensity and excitement of the competition up close, a second viewing area is set up in the sunken square of Jinwenfang. The on-site audience will achieve zero-delay connection with the competition site through an extra-large high-definition screen, intuitively feel every heart-pounding moment, cheer for their supported teams, and freely express their enthusiasm and passion.


Not only that, but a rich variety of interactive links and exciting surprise lottery activities are carefully prepared on site, allowing the audience to immerse themselves in this unparalleled viewing journey and gain full of fun and memories.


III. Wudian City E-sports Festival, rocking the whole venue. In addition to the intense competition, the Wudian City E-sports Festival held during the same period has prepared a rich variety of activities for e-sports enthusiasts.


Hero Parade activity. Lead everyone to enjoy the majestic Jinjiang lion dance, the long-lasting charm of Gaojia opera, the exquisite palm puppetry, the singing and dancing Sololian, and the melodious and elegant Nanyin. Each performance is a deep tribute to the essence of traditional culture.


At the same time, the parade activity will also incorporate a trendy and cool dynamic cycling performance, injecting modern vitality into the ancient streets and alleys, and allowing tradition and modernity to collide with unique sparks in speed and passion.


It is worth mentioning that cosplayers dressed in classic League of Legends characters will shuttle through the ancient streets and alleys and have close interactions with the on-site audience, allowing every participant to personally experience the unique charm of the fusion of traditional and modern cultures.


Heroes Assembly interactive experience activity. Meet everyone in Jinwenfang in the north area of Wudian City. The Heroes Assembly deeply integrates the passion of e-sports with the profound local characteristic culture of Jinjiang, creating a series of experience projects that are both novel and full of cultural connotations.


Challenge projects such as virtual cycling and electronic dancing will lead the trend, allowing participants to enjoy the dual pleasures of speed and rhythm in the digital world. There are also various interesting interactive mini-games interspersed among them, which not only test wisdom and skills but also add unlimited joy. Completing challenges also gives you the opportunity to win carefully prepared exquisite gifts and let participants return with a full load.


When taking a short break, you can taste Minnan specialty snacks here and have a glass of unique-flavored Yoo-Hoo beer, which will surely dispel your fatigue. You can also experience the latest mobile phone in the iQOO mobile phone exhibition area. Have a hearty mecha confrontation match with your friends in the Mida Ultimate Mecha area and release your competitive enthusiasm to the fullest.


Wudian City’s ‘Novice Village’ unlocks eating, drinking, playing and having fun. From December 13th to December 15th, every night, a bustling ‘Novice Village’ food market on Renmin Road in Wudian City awaits your exploration.
Savor the authentic local snacks such as oyster omelette and Minnan four-fruit soup, along with delicacies from all over the country. Don’t miss the song and dance performances! Complete check-in tasks to win commemorative merchandise. Share photos of offline viewing, event activities, city landmarks, local cuisine, and intangible cultural heritage on designated platforms to receive free commemorative merchandise at the NEST service desk, adding a different kind of fun to your viewing experience.


During your leisure time, e-sports enthusiasts can indulge in the flavors of Minnan cuisine. From the golden and crispy fried four-color butterflies to the mild and nourishing old pot ginger mother duck pot, your taste buds will be greatly satisfied. Step into the Minnan restaurant with its rustic charm between green bricks and red tiles, and explore the depth of Minnan food culture with every bite of classic dishes such as magical shrimp balls, salted egg yolk baked pumpkin, and seaweed pot oysters.


The authentic snacks on the Honor Food Street are also unforgettable, allowing you to deeply feel the unique charm and profound heritage of Minnan culture while savoring the delicacies. This is a cross-boundary integration of e-sports culture and Minnan food culture, allowing participants to feel the charm of e-sports culture and gain a deeper understanding of the local history, culture, and customs.


Here, we will witness the birth of champions; here, history and modernity will collide to create a more brilliant spark. Let’s gather in Jinjiang to cheer for every dreamer and every effort, and join the vibrant new ‘Jin’ era!




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