On December 16, 2024, Honor officially released the first new product with the same name after the independence of the Honor GT series – Honor GT.
As a powerful masterpiece of Honor’s renewed efforts in the Internet smartphone market, Honor GT deconstructs user needs with breakthrough thinking and systematically innovates in dimensions such as performance tuning, design concept, AI empowerment, and hardware architecture, bringing powerful performance experiences to young people and leading the development of the industry with comprehensively enhanced strength. Just as Zhao Ming, CEO of Honor Terminal Co., Ltd., said: ‘The path Honor GT is going to take is the same as that of Honor in the past. It relies on products and experiences to expand its market share in the Internet smartphone market, win the favor of users, adhere to the original intention, and make good products.’
The first product of the Honor GT series after independence adopts the technical concept of ‘experience first’ in product definition. It brings new exploration directions to the industry in multiple aspects such as performance, eye protection, AI, and imaging, expressing sufficient sincerity to young consumers. In Honor’s view, hardware stacking is only the foundation. Good parameters do not equal good experience.
Taking the most typical gaming scenario as an example, most manufacturers are limited to focusing on the average frame rate. However, the stability of key frames during the game and the experience at critical moments are often overlooked. Honor GT is the first to be equipped with Honor Phantom Engine technology. Targeting the real pain points of gaming scenarios, the self-developed rendering and display separation technology uses AI capabilities to accurately predict and eliminate stuck frames in advance, providing users with a more stable gaming experience. Overall, Honor GT uses AI real-time rendering technology to achieve PC-level picture quality, industry-leading stable high frame rate performance, and more excellent temperature control performance. It systematically solves the ‘trilemma’ of mobile games where high picture quality, stable frame rate, and low temperature control cannot be achieved simultaneously. As a leader in the field of mobile phone eye protection, Honor has noticed that among performance product consumers, there are a large number of young gaming enthusiasts. More eye-protective products are the potential needs of this group of consumers and will also bring huge social significance. Honor GT is the first to launch Honor AI Oasis eye-protection gaming screen. Leveraging the technical advantages accumulated in the field of eye protection over the years, it introduces multiple industry-leading eye protection functions such as AI defocus eye protection, AI motion sickness relief display, 3840Hz ultra-high frequency PWM zero-risk dimming, natural light-like eye protection, and AI sleep aid display, bringing an unprecedented eye protection experience in performance products to young users. Honor, which leads smartphones into the ‘autopilot’ era, also introduces the latest MagicOS9.0 to Honor GT. Combined with the usage needs of young consumers, it is the first in the industry to launch the AI game one-sentence check-in function, once again demonstrating the high-level intelligent capabilities of YOYO intelligent entity to achieve automatic execution and one-sentence in place, bringing more convenient intention recognition human-computer interaction experience to young people in gaming scenarios. Behind Honor’s products that再造荣耀 after four years of independent accumulation, Honor’s systematic innovation ability is indispensable. Honor has seven R & D bases and more than 100 innovation laboratories around the world, and the R & D team has more than 9,000 people. Among all consumer electronics companies, Honor has the highest R & D investment intensity. In 2023, R & D investment accounts for 11. 5% of the company’s revenue. As can be seen from Honor GT, with the support of strong R & D strength, Honor will continue to launch innovative products that exceed consumer expectations and lead in technology in more fields.Honor, which has been independent for four years, has completed its own system construction, offline channel coverage, and strategic layouts in AI, foldable screens, high-end markets, and overseas markets. It is also about to embrace a major opportunity of going public.
The launch of Honor GT shoulders the mission of pioneering the young performance track and’recreating another Honor’. It is also a crucial link in Honor’s strategic goal of completing the full-ecological product matrix online and offline. Aiming at the young performance track, Honor GT will bring a new benchmark effect to the online mobile phone market and is an important support point for Honor to move towards a new development stage, further expanding Honor’s future imagination space.
