In an era surging with innovation and change, magic cube products are accelerating along the intelligent track. In the past, the magic cube was merely a toy. Now, with the integration of intelligent elements, it has achieved a magnificent transformation and is no longer limited to the category of traditional educational toys. On December 13th, on the booth of the 15th China (Anhui) International Household Appliances and Consumer Electronics Expo, in an exhibition area themed around a time-space tunnel, the content demonstrated on the display screen attracts the audience’s attention.
At this time, several experiencers are in front of the booth, holding intelligent magic cubes and concentrating on a thrilling magic cube competition. (On-site booth) These magic cubes are very different from ordinary ones. They are intelligent products designed by Intelligent Competition Future Internet Technology Co., Ltd. (hereinafter referred to as ‘Intelligent Competition Future’). Inside each magic cube, through ingenious conception, an intelligent chip is embedded, which can connect to an external intelligent interactive platform. It is this innovative design element that endows the magic cube with new vitality and unique attributes.What kind of magic does such a small ‘magic box’ contain? In the past, it was by no means easy to learn the magic cube through self-study. Relevant statistical data indicates that the reset success rate of self-taught magic cube players is less than 5%. In recent years, the intelligent development of the magic cube has made the difficulty of learning the magic cube drop sharply. Through the APP-connected built-in chip of the magic cube, players can grasp the status of the magic cube in real time when operating it.
They can not only correct errors and reset immediately but also be prompted with solution steps. After years of market practice, intelligent magic cubes not only have a more intelligent experience in gameplay but also extend to interaction in more scenarios, truly making the magic cube an ‘fingertip magic’. For example, intelligent magic cubes can be transformed into home companion robots. Through various interesting forms, it stimulates players’ desire for exploration and then integrates magic cube learning into daily parent-child activities. Intelligent Competition Future is dedicated to researching and developing such an intelligent ecosystem, allowing parents to start an exploration journey with their children with the help of magic cubes. One of Intelligent Competition Future’s intelligent interactive platforms, ‘LEPE Planet’, enables players to start learning and basic training of magic cubes and cultivate players’ spatial thinking ability and hand-eye coordination ability. For game enthusiasts, intelligent magic cubes are transformed into online competitive props – Jingjie, another intelligent interactive platform of Intelligent Competition Future. With the built-in sensor and intelligent algorithm, when players rotate the magic cube, the time used, operation steps, and real-time status information of the magic cube are accurately recorded. This change gives the magic cube game a quantitative standard. On ‘Jingjie’, players can compete online with magic cube masters from all over the world and gain corresponding points and rankings.On the social front, the intelligent interactive platform ‘Mofang Circle’ undoubtedly constructs a unique communication paradise for Rubik’s Cube enthusiasts. Here, players can freely express themselves, share their unique insights on solving Rubik’s Cubes, and exchange valuable techniques from their training process. Xie Hongfei, Chairman of Zhijing Future, stated, “From the initial interest-driven scenarios to professional advanced gameplay, all can be achieved on our platform.
” He emphasized that the core of Zhijing Future’s intelligent interactive platform is to deeply operate and provide an interactive experience across different scenarios. The three major sections, ‘LEPE Planet,’ ‘Jingjie,’ and ‘Mofang Circle,’ aim to connect the entire ecosystem, using Rubik’s Cube as the hub to connect the entire ecosystem. From the initial spark of interest to in-depth competitive pursuit, from naive beginners to professional players, and from basic simple gameplay to advanced complex challenges, Zhijing Future’s intelligent learning and communication platform achieves the goal of ‘everyone enjoying the fun of Rubik’s Cubes. ‘ Xie Hongfei believes that the intelligence of Rubik’s Cube is not only reflected in the product experience but also in the entire ecosystem’s intelligence, using Rubik’s Cube as the interaction center of the intelligent ecosystem to achieve an entertainment-based ecological connection. (Xie Hongfei, Chairman of Zhijing Future, delivers a speech) The establishment of the Rubik’s Cube Alliance signifies a new milestone for Rubik’s Cube. Unlike companies on the market that focus solely on developing Rubik’s Cube products, Zhijing Future focuses more on the full chain operation of Rubik’s Cubes, with two major Rubik’s Cube brands, FARA CUBE and CUBERFUN, covering entry-level and advanced competitive Rubik’s Cubes. Among them, the FARA CUBE series is a brand deeply rooted in the concept of ‘love and companionship.’ In the FARA CUBE world, Rubik’s Cube is not just a toy; intelligent Rubik’s Cubes can analyze and record children’s learning progress, helping them practice and grow at their own pace, becoming a bond for emotional communication. In 1974, Rubik’s Cube was introduced, named ‘Magic Cube,’ and this year marks its 50th anniversary. For a competitive sport, Rubik’s Cube is young; for a commercialized product, its development has been extremely rapid. Although this niche track has been developing beyond expectations, compared to foreign countries, the rise of Chinese Rubik’s Cubes is still too slow. Xie Hongfei believes that a more comprehensive intelligent ecosystem must be created to make this track standard and regulated, supporting the healthy and rapid development of the domestic industry. On the opening day of the Home Expo, Zhijing Future initiated the establishment ceremony of the Intelligent Competitive Alliance, announcing the official establishment of the alliance. Attending guest units include Shenzhen Jigou Technology Co., Ltd., Guangzhou Feirui Ao Electronic Technology Co., Ltd., Hangzhou Shouzhan Technology Co., Ltd., Guangzhou Yuezhi Computer Co., Ltd., and Shenzhen Zhongzhi Wei’an Robot Technology Co. , Ltd.The Rubik’s cube is a product with enthusiasts all over the world, and various competitions are derived from the Rubik’s cube. In China, the sales volume of Rubik’s cubes as toys is also very large. However, at the level of intelligent competition, the popularity is not enough, and there is a lack of universal standards for products, teaching, and competition rules. Xie Hongfei said that they hope to use the Rubik’s cube alliance to gather industry forces and formulate norms and standards.
It is worth noting that in the ecological blueprint of the intelligent competition future, the Rubik’s cube industry alliance will introduce cutting-edge blockchain technology to implement the confirmation and storage of data assets for intelligent Rubik’s cube products. This measure is undoubtedly the key to the entire layout. With blockchain technology, multi-dimensional information such as players’ habit preferences during the use of Rubik’s cubes can be deeply analyzed, thus providing data support for designing high-quality products that better meet user needs. The application of blockchain in the Rubik’s cube industry has precedents abroad. Rubik’s Brand in the UK took the lead in using blockchain technology for Rubik’s cubes. Through its data storage system, it analyzes data such as usage frequency and preferences, and discovers the differences in appearance preferences of users in Asia, Europe, and America. It launches products targeted, increasing the market share of specific regions by more than 20%. Moreover, the Rubik’s cube alliance will also focus on building a technology research and development cooperation platform, widely gathering the forces of Rubik’s cube enthusiasts, professional scientific researchers, and Rubik’s cube production enterprises, and fully promoting the continuous progress of Rubik’s cube technology and improving the quality of Rubik’s cube products. Intelligentization accelerates the heating up of competition, and the Rubik’s cube industry thrives in the sun. In April 2020, in view of the special situation of the COVID-19 epidemic, Bach, the president of the International Olympic Committee, clearly encouraged all parties to ‘think deeply about how to properly manage their electronic, virtual, and intelligent forms of sports.’ This advocacy indicates that the sports industry is about to open a new chapter under the wave of intelligentization. Immediately after, in July 2021, China released the ‘National Fitness Program’, which specifically proposed ‘vigorously providing intelligent fitness services, fully promoting the extensive development of online and intelligent sports events and activities, and actively supporting the vigorous rise of emerging sports models such as intelligent fitness, cloud competitions, and virtual sports. ‘ Since intelligent competition, as a brand-new competitive industry, is still in the initial exploration stage, there are currently no relevant statistical data specifically for it on the market. However, it is regarded as a ‘twin sister’ with e-sports, and the two have similarities in many aspects. The relevant data of e-sports can also be used for reference. According to relevant data from Skyquestt, from 2024 to 2031, the scale of the e-sports market will continue to expand at a compound growth rate as high as 21%. By 2031, it is expected to reach 54.The future development of the smart sports industry is unstoppable, with a projected value of 8 billion dollars. However, in its early stages of ‘wild growth,’ addressing market chaos has become a critical issue for many practitioners. ‘The core purpose of initiating the Smart Sports Alliance is to achieve comprehensive standardization and standardization of China’s smart sports, both in terms of product quality and standards, and in the organization and operation of competitions,’ said Smart Future.
The alliance focuses on Rubik’s Cube products as an entry point and breakthrough, gradually building a complete industry ecosystem and operation system, and then expanding to a broader range of smart sports fields when the time is right. The Smart Sports Alliance will build an efficient integration and resource-sharing platform for game developers, event operators, and other related entities in the industry chain. In the future, the alliance will explore the combination of smart sports with traditional chess, drones, trendy toys, and other diverse formats, creating a variety of competitive forms. The ‘intelligent + industry’ acceleration model is beginning to refresh industry perception, and future development depends on current understanding. According to Xie Hongfei, the intelligent process of the Rubik’s Cube industry should not only stay at the product level but also leverage intelligence to accelerate the transformation of the entire ecosystem, thereby driving the entire industry upgrade. What Smart Future is doing now is the trend of the industry. The future of Rubik’s Cube business or competitive development requires more companies like this to participate, so that China can break through internationally in terms of industry and competitive events. (Audience participation in smart interactive platforms)
